The Frankathon

Author: Cancer Research Initiatives Foundation
Organization: Cancer Research Initiatives Foundation (CARIF)

The Frankathon is a running event introduced by CARIF in support of Frank Chong, a cancer survivor who ran the 89.28km Comrades Marathon in South Africa for the third time today to raise funds for CARIF. This initiative was launched in partnership with Celebrity Fitness Malaysia, M+ Pharmacy, M&C Saatchi and Priority Communications, under the banner of the ‘Be Frank’ Campaign.

“Cancer is a disease that affects thousands of families across Malaysia every day. We launched The Frankathon to give the Malaysian public inspiration to fight cancer by raising funds for cancer research. The funds raised through The Frankathon will be used for research to identify new therapeutics for treatment of head and neck cancer, research into the discovery of new breast cancer loci and to look for pathway-specific anti-cancer compounds from our natural resources,” said Prof. Dr Teo.

CARIF unveiled the ‘Be Frank’ campaign in May 2013 to provide an avenue to empower the public to reach out within their communities to raise funds and cancer awareness. The word ‘Frank’ is used to encourage Malaysians to be open about cancer. Proceeds of The Frankathon were from the sale of the ‘Pledge a Kilometer’ vouchers at CARIF and M+ Pharmacy. Additionally, a total of RM25,500 were also raised from the online donations and pledges of The Frankathon Team and Individual Challenges.

Individuals and various organizations participated in this exciting four-day event at Bangsar Village 1 by running on treadmills to collectively achieve 89.28km. Apart from this, the general public also ‘donated’ their kilometers by uploading selfies on the Be Frank Facebook (www.facebook.com/befrank.my). To date, an impressive 4,685.99km was achieved from the social media posts.

“The M+ Pharmacy team at Bangsar Village 1 believes in wholistic living and that cancer research is the key to finding a cure for cancer. We are proud to be a partner of The Frankathon and play a role in raising funds for cancer research,” said Datin Khoo Su Min, M+ Pharmacy, partner of The Frankathon.